Project
This project was a 48 hour design hackathon, where groups of 5 had to develop a smart system to combat energy waste in the home. I was tasked with creating design guidelines for the brand, and making the app and presentation pages. We were awarded finalists in the competition.
Brand Guidelines
To create a professional and cohesive presentation, brand guidelines needed to be defined. First a name was decided, then fonts and a colour scheme. I chose soft and gentle colours and a curly fun font for the brand. This was so that tontu would seem fun and inviting, in contrast to large corporations. Furthermore, tontu is helping you save energy, so the colour green was used a lot to emphasise renewables and positivity.
Company name
tontu -
A tonttu is a mythological creature from Nordic folklore today typically associated with the winter solstice and the Christmas season. According to tradition, the tonttu lives in the houses and barns of the farmstead, and secretly acts as their guardian. If treated well, they protect the family and animals from evil and misfortune, and may also aid the chores and farm work. We felt this creature fit the brand well, as our product would ‘look after the house’ - so we came up with ‘tontu’ as the company name.
Colours
UX and UI Design of App
The app had to be very simple to use, as the aim of tontu is to empower users to use less energy hence they must be able to quickly see the energy they are using. For this reason infographics were relied upon heavily, as well as only showing crucial information on the app. Furthermore, large numbers were used for key statistics on pages to stand out. The app screens were designed in Adobe Xd so that a mock functional prototype could be displayed.
